A label without a collection.

PHOTOSHOPLIFTING is an artistic-experimental project by Swiss graphic designer Alain LAIN Schibli. It questions conventional logics of production and authorship in textile design by re-coding existing garments through parasitic strategies.

Our Graphics

We‘re only interested in the mainstream marginally. Our designs are sometimes odd, often nonsense, usually ironic, socially critical, subversive or just funny. At least, we think so.

Parasitic Strategy

Yes, you could say our iron-ons cling to fabrics like ideological ticks, feeding off them. Your old t-shirt? A new host body! No brand is sacred (unless the fabric says “no iron”).

Collaborations

What’s better than working with people you respect and who share your values? We’re into collabs – with emerging, established, and positive-minded creatives. If that’s you, drop us a line.

Sustainability

Our iron-ons are not biodegradable and they’re not made from ground apple seeds, but with a clear conscience we say: Pimp your old clothes – it’s environmentally friendly!

PHOTOSHOPLIFTING’s story actually starts in 1998.

PHOTOSHOPLIFTING is a project in motion. Let’s see where the journey takes us!

At 17, Alain LAIN Schibli prints his first tees using the direct-to-film method – for himself and his school buddies. The quality? Let’s just say… it could’ve been better.

Fast-forward twenty-something years and five fashion label launches later – the quality’s now top-notch. Direct-to-film can finally rival screen printing. LAIN earned his stripes working with various streetwear labels – and kept experimenting on the side. In 2023, he launches a small line of printed caps and tees under the name STUDIO LAIN.

By 2025, he decides to go all in with iron-on graphics, creating and selling them under the name PHOTOSHOPLIFTING. As a graphic designer, he loves the idea of separating clothing graphics from the clothes themselves. No minimum quantities, no shelves full of inventory – and way more sustainable than mass-producing new garments. A label without a collection.

Artworks
T-Shirts
Year of Foundation
Labels Failed